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Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]
Reputation management web e-reputation fame words tag cloud blue text. No matter what kind of business you’re in, your online reputation has a major impact on your bottom line. When we think of it from our own consumer perspective, it’s easy to see the importance of positive reviews appearing in search, since most of you […]
If you’ve been in business for yourself for more than a few weeks, you’ve likely gotten a phone call from someone talking about your internet listings, how terrible they are, and how they can magically fix them for you. If you’ve been in business for more than a year, you’re so tired of that phone […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
Since hearing the name for Google’s content spam algorithm update released in February 2011, business owners who depend on their online visibility have felt a special kind of dread hearing “Google” and a type of animal in the same sentence. If you’ve been in business for more than a couple years, it stands to reason […]
I love this question. It’s easy for an SEO agency to haughtily stick their nose in the air and say “No, and anyone who tells you they can is dishonest.” What you don’t hear from many agencies is why the guarantee (and the question) is meaningless. Number one on Google doesn’t mean what it used […]
Pay-per-click is a scary choice for some marketers, especially considering the extremely popular categories do not come cheap. However, there are ways that you can mitigate your risk by monitoring the Key Performance Indicators (KPI) closely to determine the effectiveness of the strategy. To a certain extent, you decide which KPIs are the most important, […]
Digital marketing is a detailed and ever-changing landscape, and unless you’re spending hours of your time every week optimizing, tweaking and researching, then you’re probably not getting as much out of your Pay-Per-Click (PPC) ad dollars as you could be. For years, marketers have heard that traffic numbers are the most important, but is that […]