Is Content Important for Local Service Business SEO?

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By Jen Breeding Yes, Content Marketing is a Key Strategy for Local Service Businesses In this article, you’ll learn why content is essential to local service businesses and 4 steps you can take immediately to improve your local online visibility: Understanding User Intent Understanding Your Customer’s Persona Keyword Research for 2020 Optimizing for Rich Snippets […]

Why Invest in SEO?

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Any investment in your business needs to be carefully considered. Properly investing in resources, equipment, real estate, staff, inventory, business development, and marketing can ensure a lifetime of growth, profit and success. Poorly choosing your investments is one of the primary reasons businesses fail. Marketing budgets are no exception. Marketing of any kind needs to be […]

What’s In a Meta Description?

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Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]

Google’s Newest Pet Isn’t Just Playing Dead

Since hearing the name for Google’s content spam algorithm update released in February 2011, business owners who depend on their online visibility have felt a special kind of dread hearing “Google” and a type of animal in the same sentence. If you’ve been in business for more than a couple years, it stands to reason […]