The world of SEO is rapidly changing. With the rise of AI, such as ChatGPT, changes to Google’s quality rater guidelines with the introduction of E-E-A-T, and AI being integrated into search engines, businesses have had to make major pivots in their SEO strategies. Those who have been unable to keep up with the evolving […]
When it comes to SEO marketing, one of the biggest questions and concerns that clients bring to every initial meeting is “can you guarantee that my website will rank #1 on Google?” Some SEO agencies will claim that this type of question isn’t the right one to be asking and that getting that number one […]
The world has come a long way from searching the yellow pages for a business to help fix your AC unit. Instead of flipping through the heavy pages and squinting at tiny advertisements, it now only takes a few keystrokes and a fraction of a second to pull up millions of options. The internet has […]
The new year means the start of new SEO trends. The world of SEO is constantly changing, so staying up to date is paramount if you want your website to rank and bring in traffic for your business. With new technological advances being introduced, such as voice assistants, artificial intelligence, and the rise in the […]
Starting up your business takes a lot of work. You need to train your employees, get your commercial building ready, dedicate time and effort to your product/service, and build a strong relationship with your clientele and community. However, even after doing all of that, visibility for your business doesn’t magically happen. Most individuals find information […]
By Jen Breeding Yes, Content is Key for Local SEO 5 Steps for Creating Local, User-Focused Content and Improve Your Online Visibility Learn why content is essential to local business SEO and 5 steps you can take immediately to improve your local online visibility: Understanding User Intent Understanding Your Customer’s Persona Keyword Research 2020 Optimizing […]
Last week, webmasters started getting a warning from Google’s Search Console about a feature that will be added to the next version of Google’s popular web browser, Chrome. Version 62 of Chrome, scheduled for release in October 2017, will show a “NOT SECURE” warning when users enter text into a form on an HTTP page. […]
Any investment in your business needs to be carefully considered. Properly investing in resources, equipment, real estate, staff, inventory, business development, and marketing can ensure a lifetime of growth, profit and success. Poorly choosing your investments is one of the primary reasons businesses fail. Marketing budgets are no exception. Marketing of any kind needs to be […]
Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]
Since hearing the name for Google’s content spam algorithm update released in February 2011, business owners who depend on their online visibility have felt a special kind of dread hearing “Google” and a type of animal in the same sentence. If you’ve been in business for more than a couple years, it stands to reason […]