The world has come a long way from searching the yellow pages for a business to help fix your AC unit. Instead of flipping through the heavy pages and squinting at tiny advertisements, it now only takes a few keystrokes and a fraction of a second to pull up millions of options. The internet has made finding businesses a lot easier, but it has also made choosing a business infinitely more difficult because of the plethora of options to sift through.
When it comes to your clientele finding you, a cleverly worded advertisement is no longer enough to cut it. That little advertisement will get buried alongside the millions of other businesses doing the same thing. For your business to have any standing or recognition on the worldwide web, you need to invest in search engine optimization (SEO).
What Is SEO?
SEO stands for Search Engine Optimization and it is a strategy to optimize your online content so that it appears more prominently in search results that are relevant to your business for the purpose of driving quality visitors to your site who are likely to take actions that generate revenue. This is often a multifaceted process, as it deals with advertising, building your brand, and how your clients find your business. SEO is so much more than having a good website or even social media posts. SEO revolves around relevance and whether or not your business can best serve those who are searching for businesses to meet their needs. Here is why investing in SEO is worth it.
Increase in Website Traffic and Visibility
With more and more people turning to the internet to help them find businesses for their basic needs or recreation, it is important for your business to stand out from the crowd. With more and more businesses paying to get high-quality websites built, it can seem a daunting task to make yours unique and attractive.
If your business is not investing in SEO, then Google and other search engines probably don’t even know you exist. And if they don’t know that you exist, your potential clientele definitely doesn’t know, either. So how do you grab the attention of Google and potential customers?
The answer is SEO.
SEO revolves around content. Whether it is blogs, landing pages for your site, or even video content, SEO uses keywords (common search items from users) to bring attention to your website. More relevant SEO in combination with posting content at a good rate increases your chances of showing up first on search engines and bringing significant traffic to your website.
Investing in a reputable company that specializes in SEO will help Google connect customers to your business and your business to the right people.
Connecting You with the Customers You Need
Search engines like Google have gotten smart about connecting individuals with businesses that they can use. It makes little sense for someone who is looking for HVAC work in Arlington, TX, to find a reputable HVAC company in Houston. This is why Google’s complex set of algorithms play matchmaker and use a combination of different information, such as the location of the individual and what they are searching for, to find businesses that they can use.
SEO, especially local SEO strategies, ensures that you are connecting with consumers who need your services in your area. With localized results, the people who are interested in your business will be the ones finding you if you can optimize your website and local business listings to match the area they need.
For example, ensuring that your SEO is optimized for local searching includes using keywords for your specific area of town, such as “HVAC services in Arlington, Texas.” Creating content centered around local SEO trends with high-quality backlinking and consistent Google My Business listing information are just pieces of a strong local SEO strategy.
Improved User Experience
While it is important to cater to SEO trends for search engines, it is also important to remember that real-life people are the ones looking for your business. Your content needs to be friendly, easy to navigate, and useful for your potential customers, so they can find the information they need. If they have to scour your site for information or are bombarded with keywords stuffed haphazardly in every corner, they are most likely going to leave without giving your business a call.
Your content should read well, keep important information upfront, inspire those who are reading it, and guide them to getting in contact with your business. While content is king, having a nice website to act as a throne is a must. Your website should not only look aesthetically pleasing, but also be easy to navigate, quick-to-load, and mobile-friendly.
Remember, customers who have a positive experience and first impression of your website are more likely to give you a call than a customer who is aggravated because they can’t find what they are looking for.
Increased Brand Awareness
SEO strategies focus on making your brand stand out from the competition by showing off the knowledge and experience that makes your team the leading experts in your field. They also show your website has authority on search engines and is a trustworthy source of information.
SEO accomplishes this by maintaining a strong and active social media profile, posting informative blog articles related to your trade, using backlinks from other sites that have high authority, and displaying customer reviews and testimonials.
The more your name shows up across the web, the more your potential customers see and get to know your business. This leads to higher sales, increased website traffic, and business growth.
Get a Return on Your Investment and Invest in SEO!
SEO is one of the most cost-effective marketing tools to bring your business to your customers. If you are ready to reap the benefits of having a strong SEO strategy for your business, contact the knowledgeable team at Link Right Media. We are the experts at connecting potential customers to your business. From SEO to web development, our team can help boost your brand awareness and make sure that your website comes up first in local search results. Call us today for more information or to schedule a consultation with one of our experts!
