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By Jen Breeding Yes, Content Marketing is a Key Strategy for Local Service Businesses In this article, you’ll learn why content is essential to local service businesses and 4 steps you can take immediately to improve your local online visibility: Understanding User Intent Understanding Your Customer’s Persona Keyword Research for 2020 Optimizing for Rich Snippets […]
During this period of uncertainty, we want to assure you that we are working harder than ever to provide you with the services and care you need to protect your business. As we continue to monitor the news and information surrounding the Coronavirus (COVID-19), our highest priority remains supporting our staff, clients, and community. Our […]
A security bug allowed access to the profile information of over 500,000 Google+ users between 2015 and March of 2018. This security glitch – in addition to low performance on the part of the social media site – has led Google to shut down Google+. While Google reports that none of the data accessed was […]
Every website is attacked by malware, ransomware, and phishing sites on a daily basis. Large businesses have experienced technicians who are in charge of preventing these attacks from becoming hacks, so the attacks are of little concern to them. However, small businesses have less money, few (if any) technicians, and rarely any security programs. So […]
If you’ve been in business more than a week, you’ve probably already gotten a call from someone to talk about your Google listings. Recently, these calls are more commonly coming from autodialers. “Hi, this is Sharon, your local Google Specialist!” followed by a number of attractive claims. Anyone in internet marketing starts to laugh within […]
Last week, webmasters started getting a warning from Google’s Search Console about a feature that will be added to the next version of Google’s popular web browser, Chrome. Version 62 of Chrome, scheduled for release in October 2017, will show a “NOT SECURE” warning when users enter text into a form on an HTTP page. […]
These words are most often followed by something to the effect of, “my brother in law says he can do it”, or even better, “I can probably do it just as well myself.” When Google first created Adwords, launching the Pay-Per-Click revolution, they made it so anyone could just create an account, list what keywords […]
Any investment in your business needs to be carefully considered. Properly investing in resources, equipment, real estate, staff, inventory, business development, and marketing can ensure a lifetime of growth, profit and success. Poorly choosing your investments is one of the primary reasons businesses fail. Marketing budgets are no exception. Marketing of any kind needs to be […]
Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]
Reputation management web e-reputation fame words tag cloud blue text. No matter what kind of business you’re in, your online reputation has a major impact on your bottom line. When we think of it from our own consumer perspective, it’s easy to see the importance of positive reviews appearing in search, since most of you […]