When it comes to SEO marketing, one of the biggest questions and concerns that clients bring to every initial meeting is “can you guarantee that my website will rank #1 on Google?” Some SEO agencies will claim that this type of question isn’t the right one to be asking and that getting that number one […]
Conversions or Clicks: Which Metric Really Drives Value for My Business?
A lot of time, energy, money, and resources go into trying to create the perfect online ad campaign to bring attention to your business’s services or products. For these campaigns to be the most effective, a business’s marketing team has to spend hours every week optimizing, tweaking, and researching to ensure that they are keeping […]
KPIs in PPC: Why These Metrics Matter
Pay-per-click (PPC) is a scary marketing choice for some businesses, especially considering that some of the extremely popular categories do not come cheap. However, monitoring key performance indicators (KPIs) can help you mitigate that risk and ensure that your PPC strategy is more effective. However, while individuals who have worked with PPC for years understand […]
How to Create a Successful PPC Holiday Campaign
The holidays are quickly approaching and it is the busiest time of the year for a lot of businesses. From retailers to HVAC companies, there is a wide range of goods and services that both residential and other commercial businesses are looking for to ensure that their holiday season is perfect. Ensuring that your business’s […]
I’d Hire a Pro to Manage My AdWords, But Those Management Fees!
“I’d hire a pro to do it, but those management fees, though!” This is often followed by something like, “My brother-in-law says he can do it.” Or, even better, “I can probably do it just as well myself.” When Google first created AdWords, launching the pay-per-click (PPC) revolution, anyone could create an account, list keywords […]
Best Social Media Platforms for Businesses Part: 2
Last month, Link Right Media delved into the best social media platforms for businesses to promote growth, increase brand awareness, and engage with their customers. In part 1 of this series, we took a close look at Facebook, Instagram, and Twitter. While these three platforms continue to reign supreme and provide unique opportunities for local […]
Best Social Media Platforms for Local DFW Businesses (Part 1)
Most people can agree that they feel most loyal to a brand when the business representing them is engaging, serves the community, provides high-quality products and services, and retains a professional and enthusiastic staff. While high-quality products and services speak for themselves, the other aspects of what people look for when they seek out businesses […]
Your Online Reputation Matters to More Than Just Your Customers
All businesses can agree that their reputation matters. Reputation establishes the credibility of your brand and is the cornerstone of the trust between your business and your customers. When that reputation is threatened or run through the moral grinder, it can quickly cause you to lose business. For this reason, many businesses make it a […]
Why Invest in SEO?
The world has come a long way from searching the yellow pages for a business to help fix your AC unit. Instead of flipping through the heavy pages and squinting at tiny advertisements, it now only takes a few keystrokes and a fraction of a second to pull up millions of options. The internet has […]
How Often are Small Business Websites Attacked?
Small businesses face unique challenges every day. They have to keep themselves relevant in today’s economy to compete with larger corporations. Their goods and services have to offer a unique experience that their customers won’t find anywhere else. They have to hire a strong team of loyal employees that work hard to continue to build […]