Is Content Important for Local Service Business SEO?

Someone talking near laptop

By Jen Breeding Yes, Content Marketing is a Key Strategy for Local Service Businesses In this article, you’ll learn why content is essential to local service businesses and 4 steps you can take immediately to improve your local online visibility: Understanding User Intent Understanding Your Customer’s Persona Keyword Research for 2020 Optimizing for Rich Snippets […]

COVID-19 Update

Closeup of the Novel Coronavirus Covid-19

During this period of uncertainty, we want to assure you that we are working harder than ever to provide you with the services and care you need to protect your business. As we continue to monitor the news and information surrounding the Coronavirus (COVID-19), our highest priority remains supporting our staff, clients, and community. Our […]

How Often are Small Business Websites Attacked?

A bunch of data flows forward and breaks a shield thus breaching security

Every website is attacked by malware, ransomware, and phishing sites on a daily basis. Large businesses have experienced technicians who are in charge of preventing these attacks from becoming hacks, so the attacks are of little concern to them. However, small businesses have less money, few (if any) technicians, and rarely any security programs. So […]

How To Tell If the Google Robo Call Is A Scammer

SCAM ALERT! red Rubber Stamp over a white background.

If you’ve been in business more than a week, you’ve probably already gotten a call from someone to talk about your Google listings. Recently, these calls are more commonly coming from autodialers. “Hi, this is Sharon, your local Google Specialist!” followed by a number of attractive claims. Anyone in internet marketing starts to laugh within […]

Why Invest in SEO?

search engine optimization

Any investment in your business needs to be carefully considered. Properly investing in resources, equipment, real estate, staff, inventory, business development, and marketing can ensure a lifetime of growth, profit and success. Poorly choosing your investments is one of the primary reasons businesses fail. Marketing budgets are no exception. Marketing of any kind needs to be […]

What’s In a Meta Description?

Crossword puzzle showing search engine optimization keywords as dice on a white board flat design SEO concept 3D illustration

Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]