KPI Archives

KPIs in PPC: Why These Metrics Matter

August 27, 2022November 14, 2023

Pay-per-click (PPC) is a scary marketing choice for some businesses, especially considering that some of the extremely popular categories do not come cheap. However, monitoring key performance indicators (KPIs) can help you mitigate that risk and ensure that your PPC strategy is more effective. However, while individuals who have worked with PPC for years understand […]

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