Any investment in your business needs to be carefully considered. Properly investing in resources, equipment, real estate, staff, inventory, business development, and marketing can ensure a lifetime of growth, profit and success. Poorly choosing your investments is one of the primary reasons businesses fail. Marketing budgets are no exception. Marketing of any kind needs to be […]
Ah, the lowly meta description. The 160 character sales pitch. Why do we obsess so hard over a couple lines of text that in and of themselves admittedly don’t impact how the search engine rates the relevance of your content to a search? Is it really that important? I don’t need 160 characters to answer that, […]
With more and more individuals relying on major search engines such as Google to help them find the products and services they need, SEO has gotten more and more competitive and important. Many businesses have realized that focusing on localized markets has boosted their visibility online, bringing more customers to their door. Typically, SEO is […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
One of the best things Google did when they started the Pay Per Click revolution was they made it available to everyone. Any business owner if they chose could go in, create an AdWords account, set their geography, pick their keywords, and it’s off to the races. Of course, it’s also one of the worst […]
Since hearing the name for Google’s content spam algorithm update released in February 2011, business owners who depend on their online visibility have felt a special kind of dread hearing “Google” and a type of animal in the same sentence. If you’ve been in business for more than a couple years, it stands to reason […]
As a business that sells goods, product listing ads should be an integral part of your marketing strategy. They help convince shoppers whom are already convinced to shop to purchase from you. Done properly, PLAs can dramatically increase the amount of sales you see during the holiday season. As we’ve created countless successful product ads […]