I love this question. It’s easy for an SEO agency to haughtily stick their nose in the air and say “No, and anyone who tells you they can is dishonest.” What you don’t hear from many agencies is why the guarantee (and the question) is meaningless. Number one on Google doesn’t mean what it used […]
Conversions or Clicks: Which Metric Really Drives Value for My Business?
Digital marketing is a detailed and ever-changing landscape, and unless you’re spending hours of your time every week optimizing, tweaking and researching, then you’re probably not getting as much out of your Pay-Per-Click (PPC) ad dollars as you could be. For years, marketers have heard that traffic numbers are the most important, but is that […]