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PPC FAQs

Below is a list of frequently asked questions and answers about Pay-Per-Click advertising that can be helpful if you’re new to internet marketing. Link Right Media offers a variety of PPC ad solutions as well as reputation management, custom reporting, call tracking and recording, and other internet marketing solutions. If you FAQ frequently asked questions sign symbol an a laptop keyboardhave questions after reading over our FAQ, contact Link Right Media to learn how we can help your business bring in new customers through online advertising.

How does PPC work?

PPC ads are online ads that are placed in strategic locations targeting customers who have already shown an interest in the products and services your company offers. In most cases, these ads will be featured in search engine results pages (SERPs) when a potential customer searches for keywords that directly relate to your business. The best part is, you only pay for the advertising when someone clicks on the ad. Your ads can be linked to your website, a custom landing page, social media profiles, or any of your other online properties.

How much does Pay-Per-Click cost?

We work with you to set a daily/monthly budget that works for your business. We will help you determine your cost per click, cost per conversion and return on investment.  With that information, you can determine when your ads will be seen and only pay each time your ad is clicked.

Does my business really need Pay-Per-Click?

Using Pay-Per-Click ads is one of the most effective methods of internet marketing because it targets users through keywords. This means that you are not just blindly throwing out an ad for just anyone to see. As a result, PPC ads are used to convert potential customers into active customers more easily than other marketing methods. At Link Right Media, we provide our clients with measurable results through custom reporting and call tracking so that we can examine what’s working and what could be improved upon, giving your business an edge over the competition.

Why do I need a PPC management company?

Because PPC ad campaigns can span across various sites and social media services, it can be difficult to keep up with everything that’s going on. Additionally, if you don’t have the proper keyword research to back up your PPC ads, they may not be seen by the very people you’re targeting. When you rely on Link Right Media for PPC ads, you have a team of experienced professionals on your side who will take care of everything from ad creation and posting, to call tracking and custom analytics, all while you focus on other aspects of running your business.

What search engine will my ad appear in?

Link Right Media works with Google, Yahoo & Bing. Since Google is the largest search engine provider, we put all of our clients on Google first.  From there we PPC (Pay Per Click) written on a wooden cube in front of a laptopbranch out our PPC programs to Yahoo & Bing, as well as Google Search Partner Network.

Are you accredited?

Yes. We are accredited and certified Search Engine Marketing specialists as a Google Adwords Certified Partner and Bing Ads Accredited Professionals.

What is Google’s “quality score”?

Google, like all other search engines, takes into account the maximum price you are willing to bid, as well as a composite metric called the Quality Score.  It is a number comprised of a multitude of aspects, each weighed differently.  Some of these factors include the keywords past click through rate (CTR), your display URL’s past CTR, your account history, the quality of your landing page, your keyword/ad relevance, your keyword/search relevance, geographic performance, your ad’s performance on a site, and your targeted devices.  Understanding the right way to structure a campaign and how to use these Quality Score factors to your benefit is another advantage of employing Link Right Media’s expertise.

How do search engines rank PPC ads?

Google AdWords and Bing Ads all take into consideration a variety of factors to determine your ad’s positioning in the search results. The primary factors are your bid (the maximum you are willing to pay for each click), your quality score (which judges the relevance of our ad to the keyword searched) and the past performance of the keyword. A higher bid, a better click through rate and more tenure in the system are all factors (among others) that will allow your ad to rank higher on the search results page.

If you have other questions about PPC advertising and internet marketing, contact Link Right Media. We’ll be happy to provide you answers and solutions to drive more traffic to your business. Call 817-462-5422 today.


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